Blog
Below are links to recent posts on the Bullet Marketing blog.
Why is Facebook Going Public? The answer isn’t obvious.
February 3, 2012
Companies go public to raise capital, usually for expansion. Manufacturers build factories. Retailers fund new stores. That’s good for them and good for the economy. These businesses use capital investment for production, innovation, sales, and hiring. But expansion doesn’t appear to be Facebook’s motivation.
“Dear Apple, I insist that you raise your prices...”
January 25, 2012
It’s good to see Apple making an effort to monitor and improve working conditions at its factories in China. But the company needs to do more. Those of us who own Apple products must insist that they do. As a result, we need to expect – no, we need to volunteer – to pay higher prices. Why...?
How to Apologize? See FedEx.
January 8, 2012
It's surprising to me how few companies know how to apologize. I believe the problem is endemic in our society, and especially among those who should be our role models. Thankfully though, there are still some corporate executives who understand how to deliver an apology when it's called for...
Reflecting on the People Who Have Helped Me Along the Way
December 7, 2011
An anniversary is a good time to reflect. As I approached the first anniversary of Bullet Marketing and thought about how far the business had come over the previous year, I realized I had a lot to be thankful for – and a lot of people to thank...
Businesses Doing Good in the World
November 11, 2011
Introducing three businesses that have generously contributed to my charity: water fundraising campaign. I imagine that what motivated them was the same thing that motivates you, me, and anyone else who gives to charity – a desire to do some good in the world, and a conviction that we each have a responsibility to give something back to the greater community we belong to...
The Economic Impact of Water
October 12, 2011
When I started doing research for my charity: water fundraising campaign and the larger subject of providing clean water, I began to understand that this issue is about a lot more than water...
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